Three-Month Crash Course in Mass Communication
A course structure developed for Taana Academy of Media, RW3M+C68, Wahengbam Leikai Road, Sagolband Kangabam Leirak Machin, Imphal, Manipur 795004
Course Description:
This intensive crash course in mass communication is designed to provide a comprehensive understanding of the principles, theories, and practices of mass media. From traditional forms like print and broadcast to digital platforms, students will explore the evolution, impact, and dynamics of mass communication in contemporary society. Through a blend of theoretical discussions, practical exercises, case studies, and hands-on projects, participants will develop the skills and knowledge necessary to critically analyse, create, and engage with various forms of mass media.
Course Objectives:
- To understand the fundamental concepts, theories, and models of mass communication.
- To explore the historical development and evolution of mass media.
- To examine the role and impact of mass media in society, including issues related to media ethics, representation, and globalization.
- To develop practical skills in media production, including writing, editing, photography, and multimedia content creation.
- To analyse and critically evaluate media messages, techniques, and effects.
- To understand the challenges and opportunities presented by new media technologies and platforms.
- To cultivate a comprehensive understanding of the mass communication industry, including its key players, structures, and trends.
- To develop effective communication and presentation skills for media-related contexts.
- To foster creativity, innovation, and critical thinking in media production and consumption.
Course Structure:
Week 1-2: Introduction to Mass Communication
- Definition and scope of mass communication
- Models and theories of mass communication
- Evolution of mass media: from print to digital
Week 3-4: Media Institutions and Industries
- Structure and organization of the mass media industry
- Key players and stakeholders
- Economic, political, and regulatory factors shaping the media landscape
Week 5-6: Media Effects and Audience Analysis
Theories of media effects
- Methods of audience research and analysis
- Media literacy and critical thinking skills
Week 7-8: Media Content Creation and Production
- Basics of writing for different media platforms – Print. Electronic, Digital
- Visual storytelling: photography and videography
- Introduction to multimedia content creation tools and software
Week 9-10: Digital Media and Social Media
- Overview of digital media technologies
- Social media platforms and their impact
- Strategies for digital media engagement and marketing
Week 11-12: Special Topics in Mass Communication
- Ethics in mass media
- Diversity and representation in media
- Emerging trends and future directions in mass communication
Assessment:
- Weekly individual interactions and assignments
- Participation in class discussions and activities
- Media production projects (individual and group)
- Final exam or project showcasing understanding of key concepts and skills learned throughout the course.